3 Egyptian Ramadan Ads That Instill Hope in Dark Times
3 Ramadan Announcements from Egypt that Encourage Hope in Dark Times
Egypt’s Ramadan announcements are often as important as the mosalsalat (television shows) — produced mainly in the form of jingles and catchy songs. In Ramadan, the unending flow of Mosalsalat it is only interrupted by small, albeit frequent, commercial breaks.
By the end of the month, most Egyptians will be singing the songs, the most memorable jingles being released forever in the hearts and minds of people for years.
In recent years, commercials have been shown in high budgets, with spectacular sets, and with all-star actors, but it was the warm and familiar songs – those that reach into human emotions – that inspired the viewers and added beauty simplicity in mind for them. and gratitude.
The global economic situation has had serious consequences for people. Recently, the Egyptian pound devalued, and panic became a dominant emotion felt by Egyptians. Dealing with the economic crisis is a formidable challenge with the price of all goods and services rising and the value of the Egyptian pound falling.
According to the World Health Organization, economic crises are periods of high risk for the mental well-being of the population, those affected, and families. Therefore, it would be insensitive to have advertisements in Ramadan—a month that teaches simplicity and patience—that encourage overspending on luxury services and products.
This year, several Ramadan ads were a nod of courage, inspiration and support to viewers – here are some of the ads that came with a different message this holy month.
Orange – ‘Bab Rizk‘
Orange mobile network not only produced a catchy song this Ramadan, but also started the campaign Bab Rizk (Doors of Livelihood) to help support people in their small businesses. The main idea of the song, sung by Emirati singer Hussein Al-Jasmi, is that God will always reward hard work.
The song and the campaign are an ode to the hustlers: single mothers, young job seekers, and small business owners who dream of making it big. It serves as a gentle reminder to keep striving for the best, despite the circumstances.
Vodafone -‘Men shokran Hena Le Bokra‘
In times of distress and uncertainty, it is important to seek support from loved ones. Vodafone’s ad is a reminder of how unwavering love and support can make life worthwhile. It also reminds people of the importance of appreciating people who give support without anything in return – whether they are partners, friends or parents. Mo Salah and his wife Magi are also featured in the ad: showing how Magi believed in Mo Salah from the beginning and how he supported him in every step of his life.
The song ‘Men Shokran Hena Le Bokra‘ (Thank you From Here to Tomorrow) is sung by Amr Diab and is sure to make the audience look forward.
Etisalat -‘Sabeq B Keteer‘
The telecommunications company Etisalat showed the audience how one is one’s own competition. The idea behind the ad was to show that sometimes the only person standing in the way of success is the person looking in the mirror – which is why people need to constantly challenge themselves to be on the best version of themselves.
The ad features some of the country’s most inspirational people, including singer Wegz, squash champion Nour El Tayeb, musician and composer Omar Khairat, and actor Khaled El Nabawy.
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