NLE Choppa lost the Powerade deal in light of Ja Morant’s gun video
NLE Choppa, who was all set to perform his new song in Powerade, missed the comment due to Ja Morant’s publicity problems.
Here’s everything you need.
Ja Morant’s gun video led to NLE Choppa losing the Powerade commercial
Sources with direct information told TMZ Hip Hop that NLE Choppa’s latest song titled ‘Mo Up Front’ was to be included in Ja Morant and Powerade’s campaign called ‘What 50% More Means.’
Additionally, the ad was intended to highlight the NCAA’s March Madness tournament.
However, Choppa’s plans were put on hold after Ja Morant’s infamous video in which he flashed his gun in front of the camera. In addition, Morant is currently serving an eight-game suspension from the NBA.
So, due to the aforementioned reasons, Choppa was dropped from the commercial for his new song.
According to reports, Choppa is still a fan of Ja Morant despite missing out on the opportunity for national exposure. He also has a good relationship with the Grizzlies in his hometown.
Meanwhile, Choppa is reportedly participating in the team’s celebrity basketball game. The match is to take place on the 20th March and will benefit St Jude’s hospital.
More about NLE Choppa’s new song ‘Mo Up Front’
NLE Choppa is all set to release his sophomore album titled Cottonwood in April this year. In addition, it will be the second installment of the series that debuted in 2019.
The Memphis rapper has already released previews of his tracks like Champions, 23, and his most viral hit Do It Again which features 2 Unique.
Additionally, Choppa released his recent song titled Mo Up Front on March 10.
He’s rapping, ‘Tell them I know money, I like to get dope money / Now I’m gettin’ show money, I need some up front, traffic snow bunny / Run through a bag of it, tell me I know money, I want a little head start.’
Choppa sings, ‘I don’t need to look at me b**ch you know where I’m at, anywhere a check on my set / I’ve never been debt stacks on deck racks on my neck better n**ga come right.’
Additionally, Choppa is prepping his upcoming track Ain’t Gonna Answer with Lil Wayne next week.
Choppa released his last record Me vs. Me back in the year 2022 where there were 16 songs in collaboration with artists such as Young Thug, and Moneybagg Yo.